Requirements for the sites of advertisers

Our objective is to grow your business. And we welcome all advertisers from different industries and with different budget. We are integrated with a variety of partners to ensure the maximum coverage of your audience. Each of the partners has its own requirements for the sites of advertisers. Hybrid takes into account these requirements while offering additional recommendations for advertisers.

We strive to be as transparent as possible and do not want to waste your time creating on campaigns until you have the opportunity to work with us. That is why we have made requirements for advertised sites.

This article describes the Hybrid requirements to the sites of advertisers. You can see the information about the type of ad requirements (depends on the type of campaign) in Ad Requirements.

Content requirements for the site

The site should be informative and functional

Retargeting allows you to increase the volume of traffic, rather than attract a new one. If the site was just started up or is still under development, then you can install SmartPixel to gather the audience, and focus on site improvement or new users acquisition. For example, using other types of campaigns (Audience, Thematic, Classmates). Nevertheless, we have the following requirements for the sites of advertisers:
  • The advertised page / site should open correctly in the browser.
  • All navigation links should work and lead to active pages.
  • All pages must have content. Links to empty pages or pages under development are not allowed.
  • Make sure that your site does not contain any spelling or grammatical mistakes.

It is not allowed for the advertising sites:

  • which are under development;
  • which contain error messages;
  • which make it difficult for the user to leave the advertised page / site (for example, locking the "back" button in the user's browser);
  • which use pop-up windows (including windows that start the download) displayed when switching to the advertised page / site, or when exiting it;
  • which are doorways (pages created to redirect visitors to another site);
  • the main purpose of which is advertising;
  • which contain HTML-frames, where the content of other resources is presented;
  • which are clones (containing content completely or significantly copying the content of a site from another domain)

Users should understand the essence of your business

Transparency is one of our key values. Therefore we ask advertisers to be transparent with their customers. Make sure that your site meets the following requirements:
  • Users should understand the objectives of your site with no need to leave any personal information (for example, e-mail).
  • The site contains description about the product or services.
Acceptable: Hybrid is a platform for self-advertising via RTB on the web and social networks.
Not acceptable: Register in Hybrid and increase ROI by 200%!
  • For retail: transparent pricing, description of payment methods, goods delivery and receipt.
  • For service providers:description of services provided, terms of subscription.
  • The site: should contain a privacy policy, a section "About the company," contact information.

The site must not contain inaccurate information or unverifiable statements

All content on your site must be informative, up-to-date and reliable. Any statements should be easily verifiable. If you offer any guarantee, then such a proposal should be clear to your users. We do not work with sites that deliberately distort the essence of their business or use any means to raise their reputation falsely.

The content of the site should be acceptable for all ages

For remarketing campaigns, we do not limit the age of the audience to which we advertise. Therefore, even if the product or service is aimed at a particular age category, your site should be acceptable for all ages, that is, to exclude outcrop, scenes of violence, etc.

Landing page requirements

Also, advertisers can create a separate landing page for the ad campaign. In addition to the above requirements for sites, your landing page must meet the following requirements:
  • The landing page should be associated with your brand.
  • The privacy policy and home page of your main site should be easily accessible from the landing page.
  • If your landing page contains some unique offer not available from the main site, then on the page there should be a full description of this offer.
  • Any statements on the page should be easily verifiable.
  • Any collection of personal information must pass through a secure server (https: //).

Video Advertising Requirements

1. Timing - no more than 30 seconds;
2. The maximum file size is 20 MB.
3. Video resolution - 640x360, 640x480, 480x600, 1280x720 or 1920x1080
For mobile - 320x480, 480x320, 640x360, 640x480, 300x250, 768x1024, 1024x768
4. Recommendations not to show information in the bottom 10% of the video, because there will be controls for the player.
5. Flow requirements:
- Video bitrate: 400-450 kbit / s. Frame rate: no more than 25 frames/sec.
- Audio bitrate: 80-100 kbit / s. The volume level is not more than 30 dB
- Total bitrate: 480-550 kbit / s
6. Video format: mp4, WMV MP4 (MPEG-4): H.264 video codecs, audio codec - AAC.
7. A video should not mislead the user, that is, it can not contain buttons which duplicate services and other elements.
8. Preroll should not contain visible artifacts, distortion of proportions and other errors. Videos of poor processing quality and with a high compression ratio are not accepted for placement (the platform reserves the right to subjectively evaluate advertising materials)

  • We also reserve the right not to accept promotional materials for the placement, the execution of which does not correspond to the internal policy of the company.
  • The format of the link is an external desktop / mobile site, or a mobile application.

  • Technical requirements for the video

    1. Timing - no more than 30 seconds;
    Recommended timing 20 sec
    (According to Appodeal, user engagement with a 20s video is 14% better than a 15s video, and 24% better than a 30s video.)

    2. Recommended file size - 2 Mb (Maximum - 5 Mb).

    3. Video resolution: 320x480, 480x320, 768x1024, 1024x768, 1280x720, 720x1280, 640x390, 640x480, 300x250:
         - Recommended aspect ratio for Full screen is 16:9
         - Recommended aspect ratio for iPads is 4:3

    4. Video stream requirements:
         - Video bit rate: 400-450 KBS. Frame rate: no more than 25 frames / sec.
         - Audio bit rate: 80-100 KBS. Volume level no more than 30dB
         - Total bit rate: 480-550 KBS

    5. Video format:
    iOS: mp4/3gpp/3gpp2/quicktime/x-m4v
    Android: mp4/3gpp
    Using mp4 is suitable for all OS.

    H.264 video codec
    Audio codec - AAC

    6. Video should not mislead the user. It cannot contain buttons that duplicate services and other elements.

    7. Videos of low quality processing and with a high degree of compression are not accepted for placement (the platform reserves the right to subjectively evaluate advertising materials)

    We also reserve the right not to accept advertising materials for placement, the execution of which does not comply with the internal policy of the company.

    The link format is an external desktop / mobile site, or a mobile application.

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