Hybrid TV Sync

Areas of Application

Increasing the effectiveness of planned TV ad campaign through TV Sync campaign.
Omnichannel communication with users through all possible channels at the chosen moment within a particular area.
Digital synchronization with competitive TV ad spot.

TV signals analysis for timely ads display on devices

SIGNAL ANALYSIS IN REAL TIME

Our technology tracks and analyzes a IPTV signal of TV channels by both audio and video sequences in the real time.
WELL TIMED ADS

The time of displaying ads on TV is automatically determined while an advertising campaign is simultaneously launched in the selected digital channel. Campaign activity time is 5 minutes.
FULL EFFICIENCY REPORTS

For each advertising campaign, there is a full analysis of the results and the effectiveness of each digital channel for the further campaign optimization.

Get detailed online reports on video release times and channels, and see the performance of your campaign in real time with Hybrid Reports.

Increase of brand awareness and engagement.
Visible results of an impact on brand awareness as a results of TV synchronization, conducted through Brand Lift.
Extending the reach of target audience through ad placement in-app and mobile web.
Easy measurement of TV ads effectiveness within each channel and time in real time.

Omnichannel communication and presence in each channel where the audience is present
- Your TV spot goes live
- Process TV syncing starts
- Digital campaign through Hybrid DSP is launched
Result: synergy effect due to synchronization of both channels.
Displacement of your competitor from the created by them associative area
- Competitor’s TV spot goes live
- Process TV syncing starts
- Digital campaign through Hybrid DSP is launched
Result: while the competitor builds the brand awareness in TV, your brand builds the association online with your own brand name.

Learn more about TV Sync opportunities by the case of “Volvo”