Hybrid Insights is a tool for planning and evaluating traffic on an open programmatic auction. Use Insights to predict the possible results of the campaign. Rate the metrics in different slices and group your targetings to get accurate data in just a few minutes.
Hybrid Insights has more than 25 parameters for estimating traffic: placements, audience, geo, and others. You can look at CPC / CPM, the number of auctions, reach and buyout rate for each of the parameters.
With Hybrid Insights you can find out the coverage for the necessary audiences and formats of advertising (video, display, native) in selected geos, see what sizes of creatives are used there, and find out the cost of impressions.
You can analyze the dynamics of changes in the volume of the auction and the cost of displays and schedule the most appropriate time for displaying ads.
For example, check the cost of impressions on the sites you are interested in, and if CPM / CPC is too high, gather the audience of the site with Hybrid Segments and redeem it at an open auction with the right price.