Hybrid Insights is a tool for planning advertising campaigns and evaluating traffic in an open programmatic auction. Use Insights to predict possible results of a campaign. Rate the metrics in different slices and group your targetings to get accurate data in just a few seconds.
Hybrid Insights has more than 25 parameters for estimating traffic: placements, audience, geolocation, and many others. You can analyze CPC / CPM, the number of auctions, reach and buyout rate for each of the parameters.
With Hybrid Insights, you can learn the outreach to audiences, performance indicators for different formats of advertising (video, display, native), most popular sizes of creatives, and the cost of impressions.
Analyze the course of auctions and their key performances such as the volume and the cost per impression to find out the most appropriate time to show your ads.
For example, check the cost of impressions on a site, and if CPM/CPC is too high, use Hybrid Segments to gather the audience of the site and then buy it out/ target this audience at an open auction at a lower cost.