Improve the planning of programmatic-campaigns
Hybrid Insights | hybrid.ai

Improve the planning of programmatic-campaigns

Research all types of ad inventory. Get access to the assessment of vast amounts of traffic and create a media plan in a few minutes.
Improve the planning of programmatic-campaigns
Improve the planning of programmatic-campaigns
Manage your data
All the data needed for the proper planning of an advertising campaign in one place.
Improve the planning of programmatic-campaigns
Explore the audience
Analyze more than 80 billion impressions per day and evaluate data on 4,000+ audience segments.
Improve the planning of programmatic-campaigns
Assess the results
Explore the data for various periods: from 1 minute up to 30 days.
Improve the planning of programmatic-campaigns

What is Insights?

Hybrid Insights is a tool for planning advertising campaigns and evaluating traffic in an open programmatic auction. Use Insights to predict possible results of a campaign. Rate the metrics in different slices and group your targetings to get accurate data in just a few seconds.

Improve the planning of programmatic-campaigns
dimensions Improve the planning of programmatic-campaigns
  • Improve the planning of programmatic-campaigns Time
  • A SSP
  • A Connection Type
  • A Traffic Type
  • A Domain
  • A Website Category (Google)
  • A Website Category (IAB)
  • A Country
  • A Region
  • A City
  • A Dvice
  • A Device Brand
  • A DeviceModel
  • A Hans Device ID
  • A Application
  • A Application Category
  • A OS
  • A OS Version
  • A Ad Format
  • A Ad Size
  • A Gender
  • A Has Location
  • A Audience Channel
  • A Context Channel
  • A Currency
Improve the planning of programmatic-campaigns

Improve the planning of programmatic-campaignsMore than 25 parameters of
traffic estimation

Hybrid Insights has more than 25 parameters for estimating traffic: placements, audience, geolocation, and many others. You can analyze CPC / CPM, the number of auctions, reach and buyout rate for each of the parameters.

Improve the planning of programmatic-campaignsCompare different
campaign strategies

With Hybrid Insights, you can learn the outreach to audiences, performance indicators for different formats of advertising (video, display, native), most popular sizes of creatives, and the cost of impressions.

Improve the planning of programmatic-campaignsExplore the auctions' dynamics

Analyze the course of auctions and their key performances such as the volume and the cost per impression to find out the most appropriate time to show your ads.

Improve the planning of programmatic-campaignsUse non-standard methods

For example, check the cost of impressions on a site, and if CPM/CPC is too high, use Hybrid Segments to gather the audience of the site and then buy it out/ target this audience at an open auction at a lower cost.

Facts and figures
With Insights you get access to all traffic available in the Hybrid DSP
up to 80 billion 48 countries 28 parameters 40 formats
bid requests processed by Hybrid DSP per day in which impressions are available available for traffic estimation number of available ad formats
80
billions of impressions
per day
48
countries
28
evaluation parameters
40
banner ad sizes
40
billions of impressions
per day
48
countries
28
evaluation parameters
40
banner ad sizes
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