A new word in the planning of programmatic-campaigns

Discover the abilities of all inventory types research. Get access to the estimation of huge amounts of traffic and create a media plan in a few minutes.

Manage your data

All the data which you need for the proper planning of an advertising campaign is available in one interface.

Explore the audience

Analyze up to 40 billion impressions per day and evaluate data on 4,000+ audience segments.

Evaluate results

Explore the data with different time intervals: from 1 minute to 24 hours.

What is Insights?

Hybrid Insights is a tool for planning and evaluating traffic on an open programmatic auction. Use Insights to predict the possible results of the campaign. Rate the metrics in different slices and group your targetings to get accurate data in just a few minutes.

dimensions

Time
A SSP
A Connection Type
A Traffic Type
A Domain
A Website Category (Google)
A Website Category (IAB)
A Country
A Region
A City
A Dvice
A Device Brand
A DeviceModel
A Hans Device ID
A Application
A Application Category
A OS
A OS Version
A Ad Format
A Ad Size
A Gender
A Has Location
A Audience Channel
A Context Channel
A Currency

More than 25 parameters of
traffic estimation

Hybrid Insights has more than 25 parameters for estimating traffic: placements, audience, geo, and others. You can look at CPC / CPM, the number of auctions, reach and buyout rate for each of the parameters.

Compare different
campaign strategies

With Hybrid Insights you can find out the coverage for the necessary audiences and formats of advertising (video, display, native) in selected geos, see what sizes of creatives are used there, and find out the cost of impressions.

Explore the auctions' dynamics

You can analyze the dynamics of changes in the volume of the auction and the cost of displays and schedule the most appropriate time for displaying ads.

Use non-standard methods

For example, check the cost of impressions on the sites you are interested in, and if CPM / CPC is too high, gather the audience of the site with Hybrid Segments and redeem it at an open auction with the right price.

Facts and figures

Insights gives you an access to all the traffic that is available in the Hybrid DSP.

up to 40 billion 48 countries 28 parameters 40 formats

the number of requests for displaying ads processed by Hybrid DSP per day number of countries in which impressions are available number of parameters available for traffic estimation number of available ad formats

billions of impressions
per day

countries of the world

evaluation parameters

dimensions of advertisements