The digital era has expanded the borders for advertisers, providing companies with the chance to engage with worldwide audiences which was not possible in the past. While this expansion has its challenges, the most prominent one is trying to provide the ads in safe and relevant content environments. Irrelevant ad placements might spoil a brand's reputation, making contextual targeting powered by AI a must-have for modern digital advertising tactics.
Contextual targeting, for a long time, has been seen as a tool that is useful for placing ads in the context of the content that is relevant to the ad message using keywords, themes, and subject matter. The strategy has been elevated with AI integration, thus being able to understand the content at a more nuanced level and for very precise ad placements that are in line with the brands’ values and messaging goals.
VOX, the advanced Contextual Marketing Suite stands at the forefront of this evolution through its implementation of Semantica 360° for text analysis, cutting-edge Computer Vision that analyzes graphics and video, distinguishing 15,000 types of objects, and Smart Score Kit for app evaluation.
VOX implements a robust brand safety strategy that categorizes content into areas like adult, violence, and hate speech, utilizing real-time classification to avoid ad placements in such categories. By employing both text and graphic filters, VOX ensures ads are contextually aligned while simultaneously avoiding content that may be harmful. This comprehensive approach effectively mitigates risks and maintains brand integrity.
In conclusion, AI-powered contextual targeting has a robust and adaptive framework that provides a high level of brand safety in the complicated environment of digital advertising. The main benefit of using AI in this aspect is its ability to not only help with targeted advertising but also to identify and exclude harmful content, which results in a double layer of protection.
