Blog Adriver segments in Data Marketplace

Adriver segments in Data Marketplace

Now Adriver audience segments are available in Hybrid Interface in Data Marketplace. Main categories:
Sex and age
Performance models (segments which unite users who are likely to perform the targeted action)
Interests (users interested in a particular topic).

Adriver is one of the most famous adtech-company on the Russian market. The company has its own advertising network, which provides access to display and video inventory (also integrated with the Сonsequently, you have an access to a large number of data.

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