In autumn of 2016, we integrated with Forensiq, the world leader in the definition of traffic fraud. The company received the award "The LeadsCouncil LEADER" as the best company in its class to detect fraud and the award "The LeadsCouncil LEADER" for innovations.
Now, the data for frood traffic and viewability are available in the interface of Hybrid Console.
The Forensiq Viewable shows the ratio of the number of ad views to the number of impressions, expressed as a percentage.
And Risk Score will show how likely the ad is viewed by the bots. These settings will help you to manually optimize your campaigns. To automatically monitor traffic quality, sites with a Risk Score of 70% or higher are marked as Froed and disconnected by the system.
