Hybrid Ecosystem is excited to announce its expansion into the Latin American market, bringing cutting-edge, AI-driven advertising solutions to businesses across the region. Through the comprehensive 360° approach, Hybrid enhances the digital marketing strategies of Latin American brands with its key products: the Hybrid Platform, MyFace, and the flagship product VOX.
With a local presence in Mexico City and operations spanning in Mexico, Chile, Peru, Argentina, and Colombia, Hybrid continues to expand throughout the region while adapting to the unique demands of Latin America’s dynamic digital growth.
Understanding the Region’s Digital Growth
The digital marketing sector in Latin America is proliferating, fueled by advancements in artificial intelligence (AI), virtual reality (VR), and augmented reality (AR). A recent report by NTT Data shows a 67% increase in digital marketing investment in 2024, reaching $9.9 billion. This growth is primarily driven by the surge in e-commerce and the widespread adoption of digital platforms. Over the past two years, e-commerce has grown by 50%, prompting businesses to focus on online advertising and personalized campaigns.
Research by Deloitte, reveals that 94% of business leaders surveyed agree that AI is critical to success over the next five years. To stay competitive in this fast-evolving landscape, businesses need advanced solutions to optimize their marketing strategies and effectively engage their audiences.
As Latin America’s digital ecosystem grows, Hybrid’s comprehensive approach, powered by cutting-edge technology, is committed to helping Latin American brands thrive in this digital transformation era.
