New Features New Features of Hybrid DMP
17.03.2016
New Features of Hybrid DMP
Ready auditor segments, all devices and channels, look-alike

GraphID

This is the Hybrid's team own development for collecting of advertising profiles of one person on different devices and browsers based on statistical data. For advertisers, this opens the opportunity for significant budget savings by targeting not on a set of cookies of a certain topic, but on a specific person and a complete picture of his interests. It means almost 100% cross-referral coverage.

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