New Features Adriver segments in Data Marketplace
22.03.2017
Adriver segments in Data Marketplace
More than 1000 segments based on interests, purchasing intentions and social demographics. 
Now Adriver audience segments are available in Hybrid Interface in Data Marketplace. Main categories:
Sex and age
Performance models (segments which unite users who are likely to perform the targeted action)
Interests (users interested in a particular topic).

Adriver is one of the most famous adtech-company on the Russian market. The company has its own advertising network, which provides access to display and video inventory (also integrated with the hybrid.ai). Сonsequently, you have an access to a large number of data.

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