Hybrid has integrated with one of the most popular systems of analytics - Yandex.Metrics. Now you can view statistics on advertising campaigns from Yandex.Metrica directly in your account. Integration became possible due to the fact that Hybrid uses a database management system developed by Yandex - Clickhouse. In the interface Hybrid Console available: visits, failures, the average depth of visited pages, time on the site.
Integration has the following advantages:
— In addition to standard statistics on advertising campaigns, we get post-click indicators, which gives us a wider field for analysis.
— You can optimize the campaign in order to minimize discrepancies with the metric.
— If, for some reason, you did not put the SmartPixel code on the site, but you have Yandex.Metric's codes installed, you can still view all the necessary metrics for a full analysis of advertising campaigns on one screen.