It is the format of ads that the user agrees to see in order to receive a reward. It can be a game life, extra points, game inventory. This kind of advertising is shown usually in gaming applications.
Advantages of Rewarded ads:
● it is unobtrusive: the user decides when to watch it
● The involvement is higher than the usual advertising: the user is looking at advertising consciously
● High CTR and Viewability
● Many available sizes