Answear

Case Studies > Answear

Period
20.11.2018 — 07.01.2019
Advertising channels
Desktop, Mobile
GEO
Czech Republic, Slovenia, Ukraine, Romania, Hungary, Bulgaria
Clicks
101 319
CTR
0,3%
Bounce Rate
62%
Impressions
36 603 052
Branding campaign based on WHITE LIST

The campaign was targeting men and women in age range 25-44. White list was created basing on applications from categories: Shopping, lifestyle, news, fashion, sport, health&fitness.

Examples of creatives
 Group 4.png
Goal

Reaching planned KPIs:

  • Increase of brand awareness
  • Attracting new users
  • Amount of clicks: 100 000
Results

Strengthening the international position of brand, maintaining high margin of market growth.

During a period of campaign the record indicators of sales was made, together with reaching the highest conversion rate, especially in a period of Black Friday and Cyber Monday.


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