Case Studies > Answear
The campaign was targeting men and women in age range 25-44. White list was created basing on applications from categories: Shopping, lifestyle, news, fashion, sport, health&fitness.
Reaching planned KPIs:
- Increase of brand awareness
- Attracting new users
- Amount of clicks: 100 000
Strengthening the international position of brand, maintaining high margin of market growth.
During a period of campaign the record indicators of sales was made, together with reaching the highest conversion rate, especially in a period of Black Friday and Cyber Monday.