Ice Rock Mining ICO

Case Studies > Ice Rock Mining ICO

Period
17.04.2018 — 26.04.2018
Geo
USA, Canada, Middle East, Latin America, Western Europe, Eastern Europe, Northern Europe, Southern Europe
Impressions
4 869 996
Clicks
14 120
CTR
0,29%
Objectives

Ice Rock Mining ICO has primarily aimed at increase of ad campaign reach.

Tools
  • White list
  • Audience channels
  • Contextual channels
  • Retargeting
Examples of creatives
creatives.png
Placement details

Ad placement has targeted the following segments:

  • Bitcoin
  • Bitcoin miner
  • Cryptocurrency bank
  • Cryptocurrency business
  • Cryptocurrency coin
  • Blockchain
Adjustments

One of the key objectives was increase of the ad campaign reach. To ensure the more precise reach we have launched separate ad campaigns for each region. As the campaign was underway we established a white list of ad spaces which later determined the subsequent views.


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