SHAKHTAR
SHAKHTAR | hybrid.ai

SHAKHTAR

Case Studies > SHAKHTAR

27.07.2018 — 28.08.2018
Period
Ukraine
Geo
Mobile
Advertising channels
1 111 111
Impressions
5 556
Clicks
0,5 %
CTR
Objectives

The customer challenged us to launch a Brand Awareness campaign for the FC Shakhtar Donetsk official fanshop.

Tools
  • Audience segments
  • Retargeting
  • White list
  • Look-a-like
Examples of creatives
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Placement details

For the ad campaign we have established a white-list of ad spaces which correspond to such topics as:

  • News
  • Social media
  • Sport

The following platforms have been used to create ad networks in the course of the campaign: Google AdX, Admixer, Between Digital, Yabbi, Republer, Advmaker, AdWise.

The ads have targeted the following audience segments:

  • Clothes, footwear and accessories
  • Social media
Adjustments

To optimize the ad campaign we have launched retargeting and have built a look-a-like segment.


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