Coin Bids

Case Studies > Coin Bids

Period
12.04.2018 — 10.05.2018
Geo
Europe, Asia
Advertising channels
Desktop, Mobile
Impressions
4 857 925
Clicks
3 097
CTR
0,06 %
Signups
27
Objectives:

The Bitcoin Casino ad campaign primarily aimed at the increase of signups on the official website.

Tools
  • White list
  • Retargeting
  • Audience channels
  • Contextual channels
Examples of creatives
creatives.png
Placement details

The placement targeted the following segments:

  • Bitcoin
  • Bitcoin miner
  • Cryptocurrency bank
  • Cryptocurrency business
  • Cryptocurrency coin
  • Blockchain
Adjustments

Signups and reach increase were among the key goals set at the beginning of the CoinBids ad campaign. To meet the desired targets we launch 4 types of campaigns and at the first stage compared their performance. Then we went on to work with the ones showing the highest efficacy. To successfully meet the KPI targets we used inventory with high viewability and ad spaces featuring high CTR.


More cases