Case Studies > AMAKids
Conversion rate increase was the main objective of the ad campaign for the children’s center of mental arithmetic. An application form filled in on the customer’s website was considered as a successful conversion.
- Hybrid Places
- Hybrid Segments
With the help of Hybrid Segments tool we have created customized audiences for the ad campaign.
For the mobile campaign we have used a tool named Hybrid Places .
The Places technology enables to target users by the locations that they have visited. The user’s GPS coordinates are transferred alongside with the request for the ad display and then are compared with the map and categorized by location.
For this campaign we have used such audiences as “school visitors” and “kindergarten visitors”.
Hybrid Segments и Hybrid Places technologies have helped us to enhance the ad campaign and reach CTR levels as high as 2,1%.