Land Rover
Land Rover | hybrid.ai

Land Rover

Case Studies > Land Rover

11.01.2018— 31.01.2018
Period
Desktop, Mobile
Advertising channels
321 776
Impressions
1168
Clicks
0,36 %
CTR
25,9 %
Bounce Rate
Objectives
  • A brand awareness campaign of the luxury Land Rover cars
  • Meeting bounce rate KPI (not more than 25%)
Tools
  • Audience buying
  • Bounce rate optimization (manual and using Hybrid SmartBid algorithms)
  • Black list
  • Segments (Keyword builder)
  • Thematic placement
Examples of creatives
creatives.png
Placement details

Audience buying

Ad placement was targeted at the following segments:

  • Transport
  • New cars
  • Motorists
  • Land Rover owners

In the course of the campaign we established a black list of advertising spaces with low viewability and high bounce rate.

Optimization

One of the principal objectives of the Land Rover advertising campaign was to meet bounce rate KPI target (should not exceed 25%).

In order to meet this target we used Hybrid SmartBid algorithms as well as manual optimization (excluding ad spaces with high bounce rate).

Deploying these tools was made possible by SmartPixel software installed on the advertiser’s website.


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