Case Studies > Land Rover
- A brand awareness campaign of the luxury Land Rover cars
- Meeting bounce rate KPI (not more than 25%)
- Audience buying
- Bounce rate optimization (manual and using Hybrid SmartBid algorithms)
- Black list
- Segments (Keyword builder)
- Thematic placement
Ad placement was targeted at the following segments:
- New cars
- Land Rover owners
In the course of the campaign we established a black list of advertising spaces with low viewability and high bounce rate.
One of the principal objectives of the Land Rover advertising campaign was to meet bounce rate KPI target (should not exceed 25%).
In order to meet this target we used Hybrid SmartBid algorithms as well as manual optimization (excluding ad spaces with high bounce rate).
Deploying these tools was made possible by SmartPixel software installed on the advertiser’s website.