L'Oreal
L'Oreal | hybrid.ai

L'Oreal

Case Studies > L'Oreal

September – October 2018
Period
Ukraine
Geo
Desktop, Mobile
Advertising channels
Interstitial banner video
Format
6 640
Clicks
1,22 %
CTR
545 870
Impressions
Objective

A brand awareness campaign

Tools:
  • 3rd party segments
  • Thematic channels
  • TV Sync
Examples of creatives
Group 4 (1).jpg
Placement details

The target audience of the advertising campaign encompassed women between 18 and 40 years of age. To get the relevant audience we used 3rd party segments from data providers and placed ads on spaces whose topics were marked as “women's websites.”

Examples of spaces:

  • woman.ru
  • wday.ru
  • 7ya.ru
  • jenskoe.com
  • adme.ru and others
Optimization

To increase users' engagement we synchronized TV and online ads. Such synchronization is possible thanks to TV Sync technology.

The algorithm works the following way. Hybrid-owned servers scroll the TV broadcast in real time and detect the relevant commercial. Once the needed promotion is on air, the selected audience segment sees the corresponding ad online – just in a few seconds.

loreal.jpg
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