L'Oreal

Case Studies > L'Oreal

Period
September – October 2018
Geo
Ukraine
Advertising channels
Desktop, Mobile
Format
Interstitial banner video
Clicks
6 640
CTR
1,22 %
Impressions
545 870
Objective

A brand awareness campaign

Tools:
  • 3rd party segments
  • Thematic channels
  • TV Sync
Examples of creatives
Group 4 (1).jpg
Placement details

The target audience of the advertising campaign encompassed women between 18 and 40 years of age. To get the relevant audience we used 3rd party segments from data providers and placed ads on spaces whose topics were marked as “women's websites.”

Examples of spaces:

  • woman.ru
  • wday.ru
  • 7ya.ru
  • jenskoe.com
  • adme.ru and others
Optimization

To increase users' engagement we synchronized TV and online ads. Such synchronization is possible thanks to TV Sync technology.

The algorithm works the following way. Hybrid-owned servers scroll the TV broadcast in real time and detect the relevant commercial. Once the needed promotion is on air, the selected audience segment sees the corresponding ad online – just in a few seconds.

loreal.jpg
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