Onduline

Case Studies > Onduline

Period
6.06.2017 – 31.07.2017
Geo
Russia
Advertising channels
Mobile
Reach
3 625 014
Impressions
3 625 014
Clicks
3 510
CTR
0,1 %
Bounce Rate
23,7 %
Advertising campaign objectives:
  • Increase brand awareness of the producer of roofing solutions
  • Bounce rate decrease
  • CTR rise
Tools
  • Audience buying
  • Thematic placement
  • Hybrid Segments (Keyword builder)
  • Bounce rate optimization
Examples of creatives
creatives.png
Placement details

The following audience segments were targeted

  • Repair of private house
  • Repair and decoration
  • Construction and repair
  • Buyers of repair materials
Optimization

One of the principal objectives of the Onduline advertising campaign was to meet bounce rate and CTR KPI targets.

In order to meet this target we used Hybrid SmartBid algorithms as well as manual optimization (excluding ad spaces with high bounce rate).

In June, we placed emphasis on increasing campaign reach. In July, we managed to decrease bounce rate from 31,46 to 23,75

In the course of the campaign we succeeded in rising CTR from 0,09 to 0,11.

ond.jpg
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