Lego

Case Studies > Lego

Period
07.12.2017— 30.12.2017
Advertising channels
Desktop, Mobile
Geo
Kazakhstan
Impressions
6 254 751
Clicks
5 675
CTR
0,09 %
Post-click conversion
163
Post-view conversion
150
Objectives

To increase sales of Lego New Year gifts for girls.

Examples of creatives
creatives.png
Placement details

The ad creative led to a landing page that marketed promotional goods. Users were referred to the advertiser’s website to compete the purchase.

Audience campaign was focused on the following segments
  • People buying children goods
  • Parents
  • Entertainment and leisure

In addition the ads were shown on websites related to topics as family and children”, “women’s websites”, “entertainment” and “shopping”.

Retargeting

We collected data on users who proceeded to the main website from the landing page and made a retargeting campaign for this audience.


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