G-Energy

Case Studies > G-Energy

Period
12.12. 2017 – 31.12. 2017
Advertising channels
Desktop, mobile, in-app
Geo
Vietnam, Egypt, Hungary
Clicks
7 655
CTR
0,15 %
Impressions
5 240 615
Reach
2 758 218
Objectives
  • Motor oils ad campaign
  • Increase of brand awareness in the selected countries
  • Increase of ad campaign reach
Tools
  • Audience buying
  • Placement targeting
Examples of creatives
banners.png
Placement details

The following segments were targeted:

  • Transport
  • Car enthusiasts
  • Car repair
  • Car parts

In the course of the campaign we established a black list of advertising spaces with low viewability and high bounce rate.

Adjustments

One of the principal objectives of «G-Energy» ad campaign was the increase of ad campaign reach. In order to meet this target we used inventory with high viewability (70% and higher). Impression frequency was set to once in 120 hours.


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