Case Studies > G-Energy
Period
12.12. 2017 – 31.12. 2017
Advertising channels
Desktop, mobile, in-app
Geo
Vietnam, Egypt, Hungary
Clicks
7 655
CTR
0,15
%
Impressions
5 240 615
Reach
2 758 218
Objectives
- Motor oils ad campaign
- Increase of brand awareness in the selected countries
- Increase of ad campaign reach
Tools
- Audience buying
- Placement targeting
Examples of creatives
Placement details
The following segments were targeted:
- Transport
- Car enthusiasts
- Car repair
- Car parts
In the course of the campaign we established a black list of advertising spaces with low viewability and high bounce rate.
Adjustments
One of the principal objectives of «G-Energy» ad campaign was the increase of ad campaign reach. In order to meet this target we used inventory with high viewability (70% and higher). Impression frequency was set to once in 120 hours.