Case Studies > Novopechersky kvartal
The customer has set a target to conduct an ad campaign for the brand-new housing estate “Novopechersky kvartal №5”.
- Thematic placement
The following segments have been used for the ad campaign:
- Luxury real estate
- High-end commercial properties
- Representatives of big business
- Business-class and premium-class residential buildings
A retargeting campaign has been launched for the audience that had previously visited the advertiser’s website.
The retargeting audience profile has been used to establish a look-a-like segment with high match.