Novopechersky kvartal

Case Studies > Novopechersky kvartal

Period
19.01.2018 — 19.02.2018
Geo
Kyiv, Kyiv region
Advertising channels
Desktop
Impressions
689 602
Clicks
1 451
Reach
273 365
CTR
0,23%
Objectives

The customer has set a target to conduct an ad campaign for the brand-new housing estate “Novopechersky kvartal №5”.

Tools
  • Thematic placement
  • Retargeting
  • Look-a-like
Examples of creatives
creatives.png
Placement details

The following segments have been used for the ad campaign:

  • Luxury real estate
  • High-end commercial properties
  • Representatives of big business
  • Business-class and premium-class residential buildings
Adjustments

A retargeting campaign has been launched for the audience that had previously visited the advertiser’s website.

The retargeting audience profile has been used to establish a look-a-like segment with high match.


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