Case Studies > Ice Rock Mining ICO
Ice Rock Mining ICO has primarily aimed at increase of ad campaign reach.
- White list
- Audience channels
- Contextual channels
Ad placement has targeted the following segments:
- Bitcoin miner
- Cryptocurrency bank
- Cryptocurrency business
- Cryptocurrency coin
One of the key objectives was increase of the ad campaign reach. To ensure the more precise reach we have launched separate ad campaigns for each region. As the campaign was underway we established a white list of ad spaces which later determined the subsequent views.