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Case Studies > The Flying Ship
18.12.2017— 05.01.2018
Perood
St. Petersburg
Geo
Desktop, Mobile
Advertising channels
555 586
Impressions
1 905
Clicks
0,34%
CTR
190
Conversions
Objectives
The ad campaign has aimed at increase of the number of tickets sold.
Tools
- Audience segments
- Thematic placement
- 3rd party segments
Examples of creatives
Placement details
The ads have been shown to users from the following audience segments:
- Art, culture and literature
- Music concerts
- Theater
- Music
In order to complete the purchase the user had to proceed to the advertiser's main website.
The ad campaign has used an array of segments such as:
- People buying children’s goods
- Leisure and entertainment
- Parents
The ads have been also shown on websites on topics like “music”, “radio” and “art”.
Adjustments
Results evaluation and further optimization have been held based on data provided by AdFox.