Coin Bids
Coin Bids | hybrid.ai

Coin Bids

Case Studies > Coin Bids

12.04.2018 — 10.05.2018
Period
Europe, Asia
Geo
Desktop, Mobile
Advertising channels
4 857 925
Impressions
3 097
Clicks
0,06 %
CTR
27
Signups
Objectives:

The Bitcoin Casino ad campaign primarily aimed at the increase of signups on the official website.

Tools
  • White list
  • Retargeting
  • Audience channels
  • Contextual channels
Examples of creatives
creatives.png
Placement details

The placement targeted the following segments:

  • Bitcoin
  • Bitcoin miner
  • Cryptocurrency bank
  • Cryptocurrency business
  • Cryptocurrency coin
  • Blockchain
Adjustments

Signups and reach increase were among the key goals set at the beginning of the CoinBids ad campaign. To meet the desired targets we launch 4 types of campaigns and at the first stage compared their performance. Then we went on to work with the ones showing the highest efficacy. To successfully meet the KPI targets we used inventory with high viewability and ad spaces featuring high CTR.


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