Timberland
Timberland | hybrid.ai

Timberland

Case Studies > Timberland

15.09.2017 — 31.10.2017
Period
Moscow, St. Petersburg and 13+ cities in Russia
Geo
Display
Advertising channels
26 424 622
Impressions
31 937
Clicks
0,13 %
Conversions
Objectives

The customer has requested an ad campaign for the new footwear collection and has set the following KPIs:

  • Bounce rate – 35%
  • Time on site – 150 sec.
  • Pages view – 3,6
  • Conversion Rate – 0,15%
Tools
  • Audience segments
  • White List
  • Look-a-like
Examples of creatives
creatives.png
Placement details

1. September

We came up with a white list of ad spaces which correspond to the following topics:

  • Wowen
  • News
  • Social media
  • Sport

We also placed ads for the following audience segments:

  • Clothes, footwear and accessories
  • Shopping
  • Beauty
  • Sport

Within the first two weeks we reached the following indicators:

  • Clicks - 10 885
  • Bounce rate – 42%
  • Time on site – 127 сек.
  • Pages view – 4,41
  • Conversion Rate – 0,06%

2. October

In October we made adjustments to the placement settings.

The core audience decreased as additional targetings were used:

  • Contextual channels
  • Hybrid Segments (customized segments)

Besides that a retargeting campaign has been launched and a look alike segment with average match has been built.

Statistics for October:

  • 21 088 clicks
  • Bounce rate – 35,31%
  • Time on site – 142 sec.
  • Pages view – 5,24
  • Conversion Rate – 0,17%
Adjustments

The ad campaign optimization helped us reach the desired KPI in October.

  • Luxury goods buyers
  • Men’s wear
  • Shopoholics

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