Borjomi
Borjomi | hybrid.ai

Borjomi

Case Studies > Borjomi

24.12.18 - 10.01.19
Period
Ukraine
Geo
Mobile Web
Advertising channels
244 057
Impressions
5 723
Clicks
2,34%
CTR
Objectives

The Hybrid TV Sync technology has been used in the course of the campaign for the prominent mineral water brand “Borjomi” aimed at increase of brand awareness.

Tools
  • Black list
  • TV Sync
  • Audience segments
Examples of creatives borjomi.png
Ad placement details

The following target audience was chosen for the ad campaign:

  • Men from 20 to 40 years old
  • Women from 20 to 30 years old

The following audience segments were used:

  • Foodstuff
  • Food and beverages
  • Hypermarkets
таблица.jpg

The ad campaign also deployed Hybrid TV Sync technology which synchronizes TV and online advertising.

The ad campaign featured CTR reporting depending on the time of the airing and the channel on which the commercial was shown:

таблица2.jpg
Adjustments

The following optimization steps have been taken during the ad campaign:

  • Mobile adjustment with the help of Black list
  • Using of 4G, Wi-Fi, and LTE connections
  • Several websites featuring low CTR have been disabled
  • Some SSP (Buzzola, Fyber) have been turned off, the SSP list has been filtered out to improve CTR

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