Case Studies > Onduline
- Increase brand awareness of the producer of roofing solutions
- Bounce rate decrease
- CTR rise
- Audience buying
- Thematic placement
- Hybrid Segments (Keyword builder)
- Bounce rate optimization
The following audience segments were targeted
- Repair of private house
- Repair and decoration
- Construction and repair
- Buyers of repair materials
One of the principal objectives of the Onduline advertising campaign was to meet bounce rate and CTR KPI targets.
In order to meet this target we used Hybrid SmartBid algorithms as well as manual optimization (excluding ad spaces with high bounce rate).
In June, we placed emphasis on increasing campaign reach. In July, we managed to decrease bounce rate from 31,46 to 23,75
In the course of the campaign we succeeded in rising CTR from 0,09 to 0,11.