Case Studies > Wolford
To test five client-defined segments.
The target audience included women representing 3 age groups (24-34, 35-44, 45-54) as well as retargeting and lookalike audience.
- Audience buying
- Placement targeting
Ad placement was targeted at the following segments:
- Audience channels (fashion, women’s clothing, haute couture, clothes & accessories etc.)
- White lists (women’s websites, women audience)
- Hybrid-related topics
In the course of the campaign we established a black list of advertising spaces with low viewability and high bounce rate. The final version contained more than 300 websites.
In the course of the campaign we turned off inefficient campaigns, SSP and spaces that fell short to satisfy the criteria set by the client. 2 weeks after the launch of the campaign the advertiser requested to exclude the least effective segments (age group 35-44 and lookalike audience). The remaining budget was allocated to other segments capable of meeting KPIs.