Case Studies > Lego
To increase sales of Lego New Year gifts for girls.
The ad creative led to a landing page that marketed promotional goods. Users were referred to the advertiser’s website to compete the purchase.
- People buying children goods
- Entertainment and leisure
In addition the ads were shown on websites related to topics as family and children”, “women’s websites”, “entertainment” and “shopping”.
We collected data on users who proceeded to the main website from the landing page and made a retargeting campaign for this audience.