Case Studies > G-Energy
- Motor oils ad campaign
- Increase of brand awareness in the selected countries
- Increase of ad campaign reach
- Audience buying
- Placement targeting
The following segments were targeted:
- Car enthusiasts
- Car repair
- Car parts
In the course of the campaign we established a black list of advertising spaces with low viewability and high bounce rate.
One of the principal objectives of «G-Energy» ad campaign was the increase of ad campaign reach. In order to meet this target we used inventory with high viewability (70% and higher). Impression frequency was set to once in 120 hours.