Blog Integration with AppNexus
10.02.2017

Integration with AppNexus

Now Hybrid provides Skype traffic in Russia, thanks to integration with AppNexus.
According to the policy of Microsoft, the sale of Skype advertising equipment is strictly prohibited. Exclusive rights to the inventory is a large American SSP Appnexus.
Since February 2017 DSP Hybrid processes over 100 million bidets per day from Skype.
In the Hybrid Console are available: geo-position, TV-sync (for the request in your country) weather targeting, ip-targeting, time-targeted targeting. Placing is conducted on all available platforms.