Technical requirements for HTML5 banners
Technical requirements for HTML5 banners

Technical requirements for HTML5 banners

Html5 (.zip archive)

1. Supported HTML5 ad sizes:

For browsers:

160x600, 240x400, 300x250, 728x90, 300x600, 320x50, 970x250, 336x280, 320x100, 120x600, 320x480, 300x300, 300x50, 468x60, 970x90, 250x250, 480x320, 200x200, 1024x768, 768x1024, 640x480, 480x640

2. The size of one banner

No more than 150 Kbytes.
For Yandex SSP the banner size is no more than 60Kbytes.

3. File format:

Archive should contain main html-file, and may contain other files (css, js, html, gif, png, jpg, jpeg, svg).

4.The HEAD tag should contain the following information(depending on the size of the creative, for example for 240x400 banner):

<meta name="ad.size" content="width=240,height=400" >

5. The banner should not be clickable

The banner should not contain any events that process transitions when clicking on a banner. Example: ()

6. Access to external resources:

External references to some of the basic libraries included in development tools for HTML5: Animate CC, Edge Animate, CreateJS.
For example, this library createjs-2015.11.26.min.js can be replaced with an external basic library:
<script src="">

7. Other requirements:

The presence of 1px contour frame: # B3B3B3 (the color can be different)
Text files must have utf-8 encoding. The duration of the animation should not exceed 30 seconds. The names of all files must be Latin, it is forbidden to use special characters, spaces.

8. Stubs:

Banners can have stubs in .gif format up to 60Kbytes.


We recommend HTML5 banners to create in the program Animate CC. It is possible to make in Edge Animate, Google Web Designer (GWD). The primary condition is compliance with the above requirements.
When creating banners in GWD, it's necessary to choose AdWords in the Context tab, when the banner is published, the advertisement "Advertising in Google" should appear.

For mobile apps

1. Supported formats for mobile applications:

300x250, 728x90, 320x50, 300x50, 468x60, 320x480, 480x320, 768x1024, 1024x768.

2. File format:

gif, png, jpg, jpeg.

For image banners (not HTML5)

Image size: 160x600, 240x400, 300x250, 728x90, 300x600.
The maximum size of each file is no more than 150 KB; for formats 768х1024 and 1024х768 size up to 4 MB; formats: jpeg, jpg, png, gif.

For native ads

  • The image-logo is 256x256 pixels.
  • Heading up to 25 characters in length including whitespace characters.
  • The text of the ad is no longer than 70 characters including whitespace characters.
  • The domain name is determined automatically from the specified URL.
  • Main picture. The minimum resolution is 1080х565; the maximum size of each file is not more than 4 MB; formats: jpeg, jpg, png, gif.
  • Square picture. The minimum resolution is 600х600; the maximum size of each file is not more than 150 KB; formats: jpeg, jpg, png, gif.

  • Desirable materials for banner production by Hybrid’s creative team

  • It is advisable to attach source files to html5 banners.
  • Vector Graphics Illustrator in .ai, .eps. Source codes in Corel (.cdr) are not desirable.
  • Raster graphics in .psd format, photos in high resolution.
  • Brand fonts.
  • Brandbook if available.